Using Quick Response Surveys to Build a Public Perception and Response Database

This is a request for revision and extension of an approved information collection. The previously approved collection is called Phase I and the revision and extension are called Phase II. The Phase II collection is also sponsored by the NOAA National Weather Service (NWS) Office of Science and Technology Integration (OSTI). The collection is permitted under 15 USC Ch. 111, Weather Research and Forecasting Innovation, that directs NOAA to focus on improving its understanding of how the public receives, interprets, and responds to warnings and forecasts of high impact weather events that endanger life and property. The purpose of the collection is to improve how the NWS communicates risks posed by hazardous weather or water events to the public that are most likely to result in action to mitigate the risk. Information from this collection will help the agency meet its mission to “provide weather, water and climate data, forecasts, warnings, and impact-based decision support services for the protection of life and property and enhancement of the national economy.” Phase II will continue the work using an online survey system for collecting data on the publics’ perception and response to four different hazards: tornados, thunderstorm winds over 70 miles per hour (mph), flash floods, and winter weather. The online surveys provide event-based reports on hazardous weather events for National Weather Service Forecast Offices, and are building blocks for a multi-year, cross-sectional organized collection of human perception and response data. The survey system enables individual National Weather Service Weather Forecast Offices (WFOs) to disseminate Quick Response Surveys (QRS) soon after a hazardous event occurs to collect perishable data on the publics’ perceptions and response to the event. WFOs distribute the QRS using web links on NWS social media and core partners’ social media or email lists. Surveys ask the public questions on timing, location, weather information sources, motivations and influences for taking protective action to gain insights into how NWS warning communications interact with these factors to result in protective action behaviors. The collection is being revised to remove the longitudinal Weather and Society Surveys. The agency no longer collects information using these longitudinal surveys.

The latest form for Using Quick Response Surveys to Build a Public Perception and Response Database expires 2028-12-31 and can be found here.

Longitudinal Wx Surveys (Severe, Winter, & Tropical)

Federal Enterprise Architecture: Environmental Management - Environmental Monitoring and Forecasting

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