When promoting their products, pharmaceutical sponsors (sponsors) may present a variety of information including the indication, details about the administration of the product, efficacy information, and clinical trial data. In an effort to present often complicated information concisely, sponsors may not include relevant information in the body of the text or visual display of the claim. In these cases, sponsors typically include disclosures of information somewhere in the promotional piece. The purpose of our study is to determine how useful disclosures regarding prescription drug information are when presented prominently and adjacent to claims. Specifically, are Healthcare Professionals (HCP's) and consumers able to use disclosures to effectively frame information in efficacy claims in prescription drug promotion? To address this research question, we have designed a set of studies that cover both consumers and HCPs, as well as three presentations addressing different types of information: scope of treatment, ease of use, and statistical significance. Each participant will view three different professionally developed mock promotional print pieces for different prescription drug products that mimic currently available promotion. For each of the three promotional pieces, they will be randomized to see an ad with a weak disclosure, a strong disclosure, or no disclosure. Outcomes of interest include attention, recall, comprehension, and behavioral intention. The results of this study will inform the Office of Prescription Drug Promotion about how consumers and HCPs process information presented in disclosure form.
Ila Mizrachi 301 796-7726 ila.mizrachi@fda.hhs.gov
No
On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control number;
If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.