CUSTOMER substitution surveys version 1-2

OMB Approval #: 0648-xxxx
Expiration Date:
Substitution Version 1

THANK YOU!
for
participating in this
Recreation Survey

Dear Visitor,
	
During your recent trip to the Florida Keys you indicated that you
would be willing to complete this questionnaire. It is self-explanatory and
should not take long to complete. Please record your answers accurately
and legibly. Your answers represent many other people not included in this
survey effort so it is very important that you return your questionnaire.
	
Your answers are voluntary and confidential.  Your name will never
be released to anyone unless otherwise required by law. After the completion of the project all materials identifying you as an individual will be
destroyed.
	
When you complete the questionnaire, please reverse-fold it so that
our return address on the GREEN PAGE in the inside is folded to the outside. Please staple or tape to seal the questionnaire and mail it back to us.
No postage is needed. Your cooperation in this effort is greatly appreciated.
Sincerely,

Please note: It is very important that the same person who participated in
the on-site interview also complete this questionnaire.

1
There are many places to engage in snorkeling/SCUBA diving
activities. In the next several questions, we are attempting to
understand the reason you may choose to snorkel/SCUBA dive
on one reef versus another, or if necessary, choose to engage in
activities other than snorkeling/SCUBA diving in the Florida Keys.

When answering the following questions, please think about
a favorite or most common reef that you dive on in the Florida
Keys. If you do not have a favorite or most common reef that
you dive on in the Keys, please think about the last reef that you
dove on in the Florida Keys.
Read the choices and circle the letter that indicates your answer
for that question.
1.	
Please circle which reef you are thinking of when responding to the following questions. (Please circle only one
answer)
A	
B	
C	

Favorite reef to snorkel/dive on
Most common reef I snorkel/dive on
Most recent reef I snorkeled/dove on

2. Is this reef a:
A 	
B  	

Natural coral reef
Artificial reef

3. Are you able to recall the name of this reef? If so, please list
in below.
	

______________________ reef

4.	
Imagine that you discovered that you could not snorkel/
SCUBA dive at this reef (from question #1 above) during your
next planned snorkel/SCUBA dive trip. What would you do?
(Please circle only one answer)
A	
	
B 	
	
C 	
	
D 	
	

I would still snorkel/ SCUBA dive, but elsewhere in the Florida 	
Keys
I would still snorkel/ SCUBA dive, but at a location outside of 	
the Florida Keys
I would temporarily participate in a different 	activity in the 		
Florida Keys
I would temporarily participate in a different 	activity, but 		
outside the Florida Keys

5.	
Imagine that you discovered that you could not snorkel/
SCUBA dive at this reef (from question #1 above) for the next five
years. What would you do?
A	
	
B 	
	
C 	
	
D 	
	

I would still snorkel/ SCUBA dive, but elsewhere in the Florida 	
Keys
I would still snorkel/ SCUBA dive, but at a location outside of 	
the Florida Keys
I would permanently participate in a different activity in the 		
Florida Keys
I would permanently participate in a different activity, but 		
outside the Florida Keys

7.	
Imagine that you discovered during your next snorkel/
SCUBA dive trip that this reef (from question #1 above) was more
ecologically damaged (e.g., there wasn’t enough healthy coral or
fish) than normally find acceptable. What would you do?
A	
	
B	
	
C 	
	
D 	
	

I would make an exception and still snorkel/ SCUBA dive on 	
this reef
I would still snorkel/ SCUBA dive, but elsewhere in the Florida 	
Keys
I would temporarily participate in a different activity in the 		
Florida Keys
I would temporarily participate in a different activity, but outside 	
the Florida Keys

8.	
Imagine that you discovered during your next snorkel/
SCUBA dive trip that user groups with whom you experience
conflict are using this reef (from question #1 above). What would
you do?
A	
	
B	
	
C 	
	
D 	
	

I would make an exception and still snorkel/ SCUBA dive on 	
this reef
I would still snorkel/ SCUBA dive, but elsewhere in the Florida 	
Keys
I would temporarily participate in a different activity in the 		
Florida Keys
I would temporarily participate in a different activity, but outside 	
the Florida Keys

10.	
If you could not snorkel/SCUBA dive at this reef (from
question #1 above), how many other Florida Keys reefs do you
think can offer you a similar, but not quite as good, experience?
		
___________ number of other Florida Keys reefs
		

Don’t Know

11.	
Please rate how similar you think the snorkeling/SCUBA
diving experience is at your 	
best similar reef compared to
this reef (from question #1 above).
	

	

1	

2	

3	

4	

Better

I would make an exception and still snorkel/ SCUBA dive on 	
this reef
I would still snorkel/ SCUBA dive, but elsewhere in the Florida 	
Keys
I would temporarily participate in a different activity in the 		
Florida Keys
I would temporarily participate in a different activity, but outside 	
the Florida Keys

9.	
If you could not snorkel/SCUBA dive at this reef (from
question #1 above), how many other Florida Keys reefs do	
you think can offer you just as good an experience as your
favorite reefs?
	
___________ number of other Florida Keys reefs
		
		
Don’t Know

Equivalent

A	
	
B	
	
C 	
	
D 	
	

2

Not as good

6.	
Imagine that you discovered during your next snorkel/
SCUBA dive trip that this reef (from question #1 above) was more
crowded than you normally find acceptable. What would you
do?

5	

6	
		

7	

3

Not at all important

Somewhat important

Moderately important

Very important

Extremely important

12.	
There are many things that you might think about or
consider when deciding to substitute one reef for another when
snorkeling or SCUBA diving. Please indicate how important
each of the following factors is in terms of deciding whether or
not you would choose to snorkel/SCUBA dive at a substitute
reef.

a)	

The quality of other reefs............................................................

............................................. 1	

2	

3	

4	

5

b)	

The difficulty of the diving conditions on other reefs...................

............................................. 1	

2	

3	

4	

5

c)	

The distance to other reefs.........................................................

............................................. 1	

2	

3	

4	

5

d)	

My familiarity with various dive shops.........................................

............................................. 1	

2	

3	

4	

5

e)	

The adequacy of my boat to get to other reefs...........................

............................................. 1	

2	

3	

4	

5

f)	

The number of fish at other reefs...............................................

............................................. 1	

2	

3	

4	

5

g)	

The cost of fuel to get to other reefs...........................................

............................................. 1	

2	

3	

4	

5

h)	

The level of crowding at other reefs...........................................

............................................. 1	

2	

3	

4	

5

i)	

The amount of live coral at other reefs.......................................

............................................. 1	

2	

3	

4	

5

j)	

Area closures at desirable reef locations....................................

............................................. 1	

2	

3	

4	

5

k)	

The presence of other groups that I don’t like............................

............................................. 1	

2	

3	

4	

5

l)	

Other...........................................................................................	

............................................. 1	

2	

3	

4	

5

		

13.	
If you could not go snorkeling/SCUBA diving, either in
the Florida Keys or elsewhere, are there any other recreation
activities in the Florida Keys that would provide you with the
same satisfaction and enjoyment that you receive from going
snorkeling/SCUBA diving?
		

4

Yes --- If yes, please go to question # 14 below
No --- If no, please go to question # 15 below

Completely disagree

Disagree

Neutral

Agree

Completely agree

14.	
If you answered “yes” to question 13, please list up to
three specific activities that you consider to be substitutes for
snorkeling/SCUBA diving.
			
____________________ activity
		
			
____________________ activity

a)	

I don’t have enough leisure time....................................	

............................................. 1	

2	

3	

4	

5

b)	

The equipment is too expensive....................................	

............................................. 1	

2	

3	

4	

5

c)	

The cost of travel is too high..........................................	

............................................. 1	

2	

3	

4	

5

d)	

It is difficult to find snorkel/SCUBA diving partners........	

............................................. 1	

2	

3	

4	

5

e)	

Fuel prices for my boat are too high...............................	

............................................. 1	

2	

3	

4	

5

f)	

Snorkel/SCUBA diving areas are too crowded...............	

............................................. 1	

2	

3	

4	

5

g)	

Too many snorkel/SCUBA diving areas are off-limits	.....	

............................................. 1	

2	

3	

4	

5

h)	

Dive boats are too expensive	........................................	

............................................. 1	

2	

3	

4	

5

i)	

Other...............................................................................	

............................................. 1	

2	

3	

4	

5

			

____________________ activity

15.	
There are reasons why people cannot participate as
often as they would like in an activity they enjoy doing. Please
indicate the extent to which you agree or disagree with each of
the following statements as they relate to your ability to snorkel/
SCUBA dive in the Florida Keys as often as you would like.

Not at all important

Somewhat important

Moderately important

Very important

Extremely important

a)	

To develop my skills....................................................................

............................................. 1	

2	

3	

4	

5

b)	

To experience excitement...........................................................

............................................. 1	

2	

3	

4	

5

c)	

For family recreation...................................................................

............................................. 1	

2	

3	

4	

5

d)	

To be with friends........................................................................

............................................. 1	

2	

3	

4	

5

e)	

To be outdoors............................................................................

............................................. 1	

2	

3	

4	

5

f)	

To experience new and different things......................................

............................................. 1	

2	

3	

4	

5

g)	

For the experience of the dive....................................................

............................................. 1	

2	

3	

4	

5

h)	

To get away from the demands of other people..........................

............................................. 1	

2	

3	

4	

5

i)	

To get away from the regular routine...........................................

............................................. 1	

2	

3	

4	

5

j)	

To see diverse underwater life....................................................

............................................. 1	

2	

3	

4	

5

k)	

To teach underwater skills to other people..................................

............................................. 1	

2	

3	

4	

5

l)	

To obtain additional dive ratings..................................................

............................................. 1	

2	

3	

4	

5	

m)	

To experience natural surroundings............................................

............................................. 1	

2	

3	

4	

5

n)	

For solitude.................................................................................

............................................. 1	

2	

3	

4	

5

o)	

For relaxation..............................................................................

............................................. 1	

2	

3	

4	

5

p)	

For the challenge of the dive......................................................

............................................. 1	

2	

3	

4	

5

16.	
Below is a list of reasons why people snorkel/SCUBA dive
in the Florida Keys. Please circle the number that indicates how
important each item is to you as a reason for snorkel/SCUBA
diving in the Florida Keys.

5

6
There are many places to engage in fishing. In the next several
questions, we are attempting to understand the reason you may
choose to fish in one location versus another, or if necessary, engage
in an activity other than fishing in the Florida Keys.

When answering the following questions, please think about
a favorite or most common area that you fish in off the Florida
Keys. If you do not have a favorite or most common area that
you fish in off the Keys, please think about the last area that you
fished in off the Florida Keys.
17.	
Please indicate which reef you are thinking of when
responding to the following questions. (Please circle only one
answer)
A	
B	
C	

My favorite reef to fish at
The most common area I fish at
The most recent area I fished in

18. 	

Is this area:

A	
B	
C	
D	
E	
	

A flat
A natural coral reef
Hawk Channel
An artificial reef
Other (please list)_____________________

19.	
Are you able to recall the name of this area? If so, please
list it below.
	

______________________ area

20.	
Imagine that you discovered that you could not fish in this
area (from question #17 above) during your next planned fishing
trip. What would you do? (Please circle only one answer)
A	
B  	
C 	
	
D 	
	

I would still fish, but elsewhere in the Florida Keys
I would still fish, but at a location outside of the Florida Keys
I would temporarily participate in a different activity in the 		
Florida Keys
I would temporarily participate in a different activity, but outside 	
the Florida Keys

21.	
Imagine that you discovered that you could not fish in
this area (from question #17 above) for the next five years. What
would you do?
A	
B	
C 	
	
D 	
	

I would still fish, but elsewhere in the Florida Keys
I would still fish, but at a location outside of the Florida Keys
I would permanently participate in a different activity in the 		
Florida Keys
I would permanently participate in a different activity, but 		
outside the Florida Keys

22.	
Imagine that you discovered during your next fishing trip
that this area (from question #17 above) was more crowded than
you normally find acceptable. What would you do?
A  	
B  	
C	
	
D 	
	

I would make an exception and still fish in this area  
I would still fish, but elsewhere in the Florida Keys
I would temporarily participate in a different activity in the 		
Florida Keys
I would temporarily participate in a different activity, but outside 	
the Florida Keys

7

		
		
		

I would still fish in this area
I would still fish, but elsewhere in the Florida Keys
I would temporarily participate in a different activity in the 		
Florida Keys
I would temporarily participate in a different activity, but outside 	
the Florida Keys

25.	
If you could not fish in this area (from question #17
above), how many other areas in the Florida Keys do you think
can offer you an overall experience that is just as good?
	
___________ number of other areas in the Florida Keys
		
	
	
Don’t Know

	

Don’t Know

27.	
Please rate how similar you think the fishing experience is
at your best similar fishing area compared to this area.
	

24.	
Imagine that you discovered during your next fishing trip
that other user groups with whom you experience conflict are
using this area (from question #17 above). What would you do?
A  	
B  	
C 	
	
D 	
	

___________ number of other areas Florida Keys

	

1	

2	

3	

4	

Better

I would still fish in this area
I would still fish, but elsewhere in the Florida Keys
I would temporarily participate in a different activity in the 		
Florida Keys
I would temporarily participate in a different activity, but outside 	
the Florida Keys

Equivalent

A  	
B	
C 	
	
D 	
	

26.	
If you could not fish in this area (from question #17
above), how many other areas in the Florida Keys do you think
can offer you a similar, but not quite as good, overall experience?

Not as good

23.	
Imagine that you discovered during your next fishing trip
that this area (from question #17 above) was more ecologically
damaged (e.g., there was no longer enough good fish habitat)
than you normally find acceptable. What would you do?

5	

6	
		

7	

Not at all important

Somewhat important

Moderately important

Very important

Extremely important

8

a)	

The number of fish at other areas..............................................

............................................. 1	

2	

3	

4	

5

b)	

The difficulty of boating conditions..............................................

............................................. 1	

2	

3	

4	

5

c)	

The distance to other areas........................................................

............................................. 1	

2	

3	

4	

5

d)	

The charter boats and captains at other areas...........................

............................................. 1	

2	

3	

4	

5

e)	

The adequacy of my boat to get to other areas..........................

............................................. 1	

2	

3	

4	

5

f)	

The cost of fuel to get to other areas..........................................

............................................. 1	

2	

3	

4	

5

g)	

The level of crowding at other areas...........................................

............................................. 1	

2	

3	

4	

5

h)	

Area closures at desirable locations...........................................

............................................. 1	

2	

3	

4	

5

i)	

The presence of other groups that I don’t like............................

............................................. 1	

2	

3	

4	

5

j)	

Other...........................................................................................

............................................. 1	

2	

3	

4	

5

28.	
There are many things that you might think about or
consider when deciding to substitute one fishing area for
another. Please indicate how important each of the following
factors is in terms of deciding whether or not you would choose
to fish in a substitute area.

29.	
If you could not go fishing, either in the Florida Keys or
elsewhere, are there any other recreation activities in the Florida
Keys that would provide you with the same satisfaction and
enjoyment that you receive from going fishing?
			
		
Yes --- If yes, please go to question # 30 below
No --- If no, please go to question # 31 below

9
30.	
If you answered “yes” to question D29, please list up to
three specific activities that you consider to be substitutes for
fishing in the Florida Keys.
		
		
		

____________________ activity

		

____________________ activity

Completely agree

I don’t have enough leisure time.................................................

............................................. 1	

2	

3	

4	

5

b)	

The equipment is too expensive.................................................

............................................. 1	

2	

3	

4	

5

c)	

The cost of travel is too high.......................................................

............................................. 1	

2	

3	

4	

5

d)	

It is difficult to find fishing partners..............................................

............................................. 1	

2	

3	

4	

5

e)	

Fuel prices for my boat are too high...........................................

............................................. 1	

2	

3	

4	

5

f)	

Fishing areas are too crowded....................................................

............................................. 1	

2	

3	

4	

5

g)	

Too many fishing areas are off-limits...........................................

............................................. 1	

2	

3	

4	

5

h)	

Fishing charters are too expensive.............................................

............................................. 1	

2	

3	

4	

5

i)	

Other............................................................................................

............................................. 1	

2	

3	

4	

5

Neutral

a)	

Disagree

Agree

31.	
There are reasons why people cannot participate as
often as they would like in an activity they enjoy doing. Please
indicate the extent to which you agree or disagree with each of
the following statements as they relate to your ability to fish in
the Florida Keys as often as you would like.

Completely disagree

____________________ activity

Not at all important

Somewhat important

Moderately important

Very important

Extremely important

To develop my skills...................................................................

............................................. 1	

2	

3	

4	

5

To experience excitement...........................................................

............................................. 1	

2	

3	

4	

5

For family recreation...................................................................

............................................. 1	

2	

3	

4	

5

To be with friends........................................................................

............................................. 1	

2	

3	

4	

5

To be outdoors............................................................................

............................................. 1	

2	

3	

4	

5

To experience new and different things......................................

............................................. 1	

2	

3	

4	

5

For the experience of the catch..................................................

............................................. 1	

2	

3	

4	

5

To get away from the demands of other people..........................

............................................. 1	

2	

3	

4	

5

To get away from the regular routine..........................................

............................................. 1	

2	

3	

4	

5

To catch a trophy fish..................................................................

............................................. 1	

2	

3	

4	

5

For the sport of fishing, not to obtain food to eat........................

............................................. 1	

2	

3	

4	

5

For the fun of catching fish.........................................................

............................................. 1	

2	

3	

4	

5	

To experience natural surroundings...........................................

............................................. 1	

2	

3	

4	

5

For solitude.................................................................................

............................................. 1	

2	

3	

4	

5

For relaxation..............................................................................

............................................. 1	

2	

3	

4	

5

For the challenge of the catch....................................................

............................................. 1	

2	

3	

4	

5

To obtain fish for eating, not for sport.........................................

............................................. 1	

2	

3	

4	

5

32.	
Below is a list of reasons why people saltwater fish in
the Florida Keys. Please circle the number that indicates how
important each item is to you as a reason for saltwater fishing in
the Florida Keys.
a)	
	
b)	
	
c)	
	
d)	
	
e)	
	
f)	
.	
g)	
	
h)	
	
i)	
	
j)	
	
k)	
	
l)	
	
m)	
	
n)	
	
o)	
	
p)	
	
q)	

10

11
Management Alternatives
Snorkeler / SCUBA diver
If not a snorkeler / SCUBA diver in the Florida Keys, but do recreational
fishing, GO to page 16.

Example
If you were planning a snorkel / SCUBA dive trip to the Florida Keys,
which trip would you prefer: Trip A, Trip B, or neither?

ATTRIBUTE

If not a snorkeler / SCUBA diver or recreational fisher in the Florida
Keys, GO to last page.

Trip A

Trip B

Number of
15% fewer
Snorkelers / Divers snorkelers / divers

30% fewer
snorkelers/ divers

Site Settings

Mix of coral and
algae cover

High live coral
cover

Restrictions

25% of area closed

Number of Fish

40% more fish

75 % of area
closed
No increase in
numbers of fish

There is an example to assist you. Please note the following
definitions before reviewing the example.   

Size of Fish

•	
	
•	
•	
	
•	
	
•	
•	
	
•	
•	
	
	

Species

40% more larger
fish
No change in
species numbers

20 % more larger
fish
Fewer species

Enforcement

Two additional
patrols

No additional
patrols

Travel Cost / Day

Your current total
cost per day

10% more than
your current total
cost per day

Please think about a recreational snorkeling / SCUBA diving
experience on a reef in the Florida Keys when answering the
questions on the following pages. You will be offered eight (8) choices
of two diving trips. Each choice has different features for you to
evaluate. Please read each choice carefully. Although they may look
similar, trips in each question differ in at least one way.

Number of Snorkelers / Divers - the number of snorkelers / 	
divers on a reef at any one time
Restrictions- percent area of reef open to use
Enforcement- the number of law enforcement patrols you 		
observe per trip
Number of Fish Species- the amount of different kinds of fish 	
species observed on the reef
Site Settings- the amount of live coral and/or algae on the reef
Number of Fish- the overall amount of fish observed on the 	
reef
Size of Fish- the size of fish observed on the reef
Travel cost / day – Travel cost that a snorkeler / diver spends 	
for a diving trip per day
(including gas and other trip expenses)

Which trip do you prefer? (check only one box below)

	

Trip A		

X Trip B 		

I would not take either trip

12
33. If you were planning a snorkel / SCUBA dive trip to the Florida
Keys, which trip would you prefer: Trip A, Trip B, or neither?

ATTRIBUTE

Trip A

34. If you were planning a snorkel / SCUBA dive trip to the Florida
Keys, which trip would you prefer: Trip A, Trip B, or neither?

ATTRIBUTE

Trip B

Mix of coral and
algae cover

High algae cover

Restrictions

25% of area
closed

Number of Fish

Trip B

Number of
The usual number The usual number
Snorkelers / Divers of other snorkelers of other snorkelers /
/ divers at the site divers at the site

Number of
The usual number 30% fewer
Snorkelers / Divers of other snorkelers snorkelers /divers
/ divers at the site
Site Settings

Trip A

Site Settings

High live coral
cover

High live coral cover

75 % of area
closed

Restrictions

No area closed

75% of area closed

40% more fish

No increase in
numbers of fish

Number of Fish

60% more fish

No increase in
numbers of fish

Size of Fish

40% more larger
fish

20 % more larger
fish

Size of Fish

60% more larger
fish

40% more larger
fish

Species

No change in
species numbers

Many species

Species

No change in
species numbers

Fewer species

Enforcement

No additional
patrols

Two additional
patrols

Enforcement

One additional
patrol

One additional
patrol

Travel Cost / Day

10% less than your 10% less than your
current total cost
current total cost
per day
per day

Travel Cost / Day

10% more than
your current total
cost per day

10% more than
your current total
cost per day

Which trip do you prefer? (check only one box below)

Which trip do you prefer? (check only one box below)

	

	

Trip A		

Trip B 	

I would not take either trip

Trip A		

Trip B 	

I would not take either trip

13
35. If you were planning a snorkel / SCUBA dive trip to the Florida
Keys, which trip would you prefer: Trip A, Trip B, or neither?

ATTRIBUTE

Trip A

Number of
15% fewer
Snorkelers / Divers snorkelers / divers

Trip B

ATTRIBUTE

15% fewer
snorkelers / divers

Number of
30% fewer
Snorkelers / Divers snorkelers / divers

Trip A

Trip B

High live coral
cover

Site Settings

High algae cover

15% fewer
snorkelers / divers
High algae cover

Site Settings

Mix of coral and
algae cover

Restrictions

75% of area closed 25% of area closed

Restrictions

50% of area closed No area closed

Number of Fish

20% more fish

20% more fish

Number of Fish

20% more fish

60% more fish

Size of Fish

60% more larger
fish

No increase in
larger fish

Size of Fish

20% more larger
fish

20% more larger
fish

Species

Fewer species

Fewer species

Species

No change in
species numbers

Fewer species

Enforcement

Two additional
patrols

No additional
patrols

Enforcement

No additional
patrols

Two additional
patrols

Travel Cost / Day

10% less than your Your current total
current total cost
cost per day
per day

Travel Cost / Day

10% more than
your current total
cost per day

10% more than
your current total
cost per day

Which trip do you prefer? (check only one box below)

	

36. If you were planning a snorkel / SCUBA dive trip to the Florida
Keys, which trip would you prefer: Trip A, Trip B, or neither?

Trip A		

Trip B 	

I would not take either trip

Which trip do you prefer? (check only one box below)

	

Trip A		

Trip B 	

I would not take either trip

14
37. If you were planning a snorkel / SCUBA dive trip to the Florida
Keys, which trip would you prefer: Trip A, Trip B, or neither?

ATTRIBUTE

Trip A

Trip B

ATTRIBUTE

Number of
Snorkelers / Divers

15% fewer
snorkelers /divers

Number of
The usual number
Snorkelers / Divers of other snorkelers /
divers at the site

Site Settings

Mix of coral and
algae cover

The usual number
of other snorkelers
/ divers
High algae cover

Site Settings

Restrictions

50% of area
closed

75% of area
closed

High live coral cover Mix of coral and
algae cover

Restrictions

75% of area closed

50% of area
closed

Number of Fish

No increase in
numbers of fish

60% more fish

Number of Fish

No increase in
numbers of fish

40% more fish

Size of Fish

20% more larger
fish

40% more larger
fish

Size of Fish

Species

Many species

No change in
species numbers

20% more larger
fish

60% more larger
fish

Species

Enforcement

Two additional
patrols

One additional
patrol

No change in
species numbers

No change in
species numbers

Enforcement

No additional patrols No additional
patrols

Travel Cost / Day

Your current total
cost per day

10% less than your
current total cost
per day

Travel Cost / Day

10% less than your 10% less than
current total cost per your current total
day
cost per day

Which trip do you prefer? (check only one box below)

	

38. If you were planning a snorkel / SCUBA dive trip to the Florida
Keys, which trip would you prefer: Trip A, Trip B, or neither?

Trip A		

Trip B 	

I would not take either trip

Trip A

Trip B
15% fewer
snorkelers / divers

Which trip do you prefer? (check only one box below)

	
	

Trip A		

Trip B 	

I would not take either trip

15
39. If you were planning a snorkel / SCUBA dive trip to the Florida
Keys, which trip would you prefer: Trip A, Trip B, or neither?

ATTRIBUTE

Trip A

40. If you were planning a snorkel / SCUBA dive trip to the Florida
Keys, which trip would you prefer: Trip A, Trip B, or neither?

Trip B

Number of
15% fewer
15% fewer
Snorkelers / Divers snorkelers / divers snorkelers / divers

Trip A

Trip B

Number of
Snorkelers / Divers

30% fewer
snorkelers /
divers

The usual number
of other snorkelers /
divers at the site

Site Settings

High algae cover

High live coral cover

Site Settings

High live coral
cover

High algae cover

Restrictions

25% of area
closed

No area closed

Restrictions

50% of area
closed

50% of area closed

Number of Fish

40% more fish

40% more fish

Number of Fish

40% more fish

40% more fish

Size of Fish

60% more larger
fish

60% more larger
fish

Size of Fish

No increase in
larger fish

40% more larger
fish

Species

No change in
species numbers

Many species

Species

Fewer species

Many species

Enforcement

One additional
patrol

One additional
patrol

Enforcement

No additional
patrols

Two additional
patrols

Travel Cost / Day

Your current total
cost per day

10% less than your
current total cost
per day

Travel Cost / Day

Your current total
cost per day

10% more than your
current total cost
per day

Which trip do you prefer? (check only one box below)

	

ATTRIBUTE

Trip A		

Trip B 	

I would not take either trip

Which trip do you prefer? (check only one box below)

	

Trip A		

Trip B 	

I would not take either trip

16
Recreational Fisher
If not a Recreational fisher in the Florida Keys, GO to last page.

Example
Suppose that you could choose from the recreational fishing
opportunities described below. Which of these fishing trips would you
prefer?

Please think about a recreational fishing experience in the Florida
Keys when answering the questions on the following pages. You
will be offered eight (8) choices of two fishing trips.  Each choice
has different features for you to evaluate. Please read each choice
carefully. Although they may look similar, trips in each question differ
in at least one way.
There is an example to assist you. Please note the following
definitions before reviewing the example.   
•	
	
•	
	
•	
	
•	
	
•	
•	
•	
	

Number of Recreational Fishing Boats- the number of 		
recreational fishing boats near you at any one time
Number of Non-fishing boats- the number of non-fishing boats 	
near you at any one time
Restrictions- the number of reefs closed to fishing per zone 	
(upper Keys, middle Keys, lower Keys)
Number of Fish Species- the amount of different kinds of fish 	
species caught in a trip
Number of Fish- the overall amount of fish caught on a trip
Size of Fish- the number of legal sized fish caught on a trip
Travel cost / day – Travel cost that an angler spends for a 		
fishing trip per day  (including gas and other trip expenses)

ATTRIBUTE

Trip A

Trip B

Number of
Recreational
Fishing Boats

30% fewer boats

The usual number
of other boats near
the location

Number of
Non-fishing Boats

The usual number 30% fewer boats
of other boats
near the location

Restrictions

25% of area
closed

25% of area closed

Number of Species No change in
species numbers

Fewer species fish
caught

Number of fish

10% more fish
caught

30% more fish
caught

Size of Fish

60% more
keepers

20% more keepers

Travel Cost / Day

10% more than
your current total
cost per day

10% less than your
current total cost
per day

Which trip do you prefer? (check only one box below)

	

Trip A		

X Trip B 	

I would not take either trip

17
41.  Suppose that you could choose from the recreational fishing
opportunities described below. Which of these fishing trips would you
prefer?

ATTRIBUTE

Trip A

Trip B

ATTRIBUTE

Trip A

Trip B

Number of
Recreational
Fishing Boats
Number of
Non-fishing Boats

15% fewer boats

15% fewer boats

30% fewer boats

30% fewer boats

30% fewer boats

Number of
Recreational
Fishing Boats
Number of
Non-fishing Boats

The usual number
of other boats near
the location
The usual number
of other boats near
the location

Restrictions

25% of area closed 25% of area
closed
No change in
Fewer species
species numbers
fish caught

Restrictions

Number of fish

30% more fish
caught

Number of fish

10% more fish
caught

10% more fish
caught

Size of Fish

20% more keepers 40% more
keepers

Size of Fish

No increase in
the number of
caught kept

60% more keepers

Travel Cost / Day

Your current total
cost per day

Travel Cost / Day

Your current total
cost per day

Your current total
cost per day

Number of Species

Trip A		

Trip B 	

Your current total
cost per day

I would not take either trip

30% fewer boats

75% of area
closed
Number of Species Fewer species
fish caught

30% more fish
caught

Which trip do you prefer? (check only one box below)

	

42.  Suppose that you could choose from the recreational fishing
opportunities described below. Which of these fishing trips would you
prefer?

50% of area closed
More species fish
caught

Which trip do you prefer? (check only one box below)

	

Trip A		

Trip B 	

I would not take either trip	 	

18
43. Suppose that you could choose from the recreational fishing
opportunities described below. Which of these fishing trips would you
prefer?

ATTRIBUTE

Trip A

Trip B

Number of
Recreational
Fishing Boats
Number of
Non-fishing Boats

15% fewer boats

15% fewer boats

15% fewer boats

The usual number of
other boats near the
location

75% of area closed

Restrictions

25% of area
closed

50% of area closed

More species fish
caught

Number of Species More species fish No change in
caught
species numbers

ATTRIBUTE

Trip A

Trip B

Number of
Recreational
Fishing Boats
Number of
Non-fishing Boats

15% fewer boats 15% fewer boats

Restrictions

25% of area
closed

30% fewer boats The usual number of
other boats near the
location

Number of Species Fewer species
fish caught
Number of fish

No increase in
numbers of fish
caught

20% more fish
caught

Number of fish

20% more fish
caught

30% more fish
caught

Size of Fish

60% more
keepers

20% more keepers

Size of Fish

Travel Cost / Day

Your current total 10% less than your
cost per day
current total cost per
day

No increase in the
number of caught
kept
10% more than
your current total
cost per day

No increase in the
number of caught
kept
10% more than your
current total cost per
day

Which trip do you prefer? (check only one box below)

	

44.  Suppose that you could choose from the recreational fishing
opportunities described below. Which of these fishing trips would you
prefer?

Trip A		

Trip B 	

I would not take either trip

Travel Cost / Day

Which trip do you prefer? (check only one box below)

	

Trip A		

Trip B 	

I would not take either trip	 	

19
45. Suppose that you could choose from the recreational fishing
opportunities described below. Which of these fishing trips would you
prefer?

46. Suppose that you could choose from the recreational fishing
opportunities described below. Which of these fishing trips would you
prefer?

ATTRIBUTE

Trip A

Trip B

ATTRIBUTE

Trip A

Trip B

Number of
Recreational
Fishing Boats
Number of
Non-fishing Boats

30% fewer boats

30% fewer boasts

30% fewer boats

The usual
number of other
boats near the
location

15% fewer boats

Number of
Recreational
Fishing Boats
Number of
Non-fishing Boats

The usual number of
other boats near the
location
15% fewer boats

Restrictions

75% of area
closed

75% of area closed

Restrictions

25% of area
closed

Number of Species More species fish More species fish
caught
caught

Number of Species Fewer species
fish caught

Number of fish

20% more fish
caught

10% more fish
caught

Number of fish

30% more fish
caught

Size of Fish

20% more
keepers

No increase in the
number of caught
kept

Size of Fish

40% more
keepers

Travel Cost / Day

10% less than
your current total
cost per day

10% less than your
current total cost per
day

Travel Cost / Day

10% more than
your current total
cost per day

Which trip do you prefer? (check only one box below)

	

The usual
number of other
boats near the
location

Trip A		

Trip B 	

I would not take either trip

25% of area closed
No change in
species numbers
No increase in
numbers of fish
caught
60% more keepers

Your current total
cost per day

Which trip do you prefer? (check only one box below)

	

Trip A		

Trip B 	

I would not take either trip	 	

20
47. Suppose that you could choose from the recreational fishing
opportunities described below. Which of these fishing trips would you
prefer?

ATTRIBUTE

Trip A

Trip B

ATTRIBUTE

Trip A

Trip B

Number of
Recreational
Fishing Boats

The usual number
of other boats near
the location

30% fewer boats

Number of
Recreational
Fishing Boats

The usual number
of other boats near
the location

The usual number
of other boats near
the location

Number of
Non-fishing Boats

The usual number
of other boats near
the location

30% fewer boats

Number of
Non-fishing Boats

15% fewer boats

30% fewer boats

Restrictions

75% of area closed No area closed

Restrictions

50% of area closed No area closed

Number of Species No change in
species numbers
Number of fish
Size of Fish
Travel Cost / Day

10% more fish
caught

30% more fish
caught

60% more keepers

20% more keepers

10% more than
your current total
cost per day

Trip A		

Trip B 	

Number of Species No change in
species numbers

Fewer species fish
caught

10% less than your
current total cost
per day

Which trip do you prefer? (check only one box below)

	

48. Suppose that you could choose from the recreational fishing
opportunities described below. Which of these fishing trips would you
prefer?

I would not take either trip

Number of fish

30% more fish
caught

Size of Fish

60% more keepers

Travel Cost / Day

10% more than
your current total
cost per day

More species fish
caught
No increase in
numbers of fish
caught
No increase in the
number of caught
kept
10% more than
your current total
cost per day

Which trip do you prefer? (check only one box below)

	

Trip A		

Trip B 	

I would not take either trip	 	

OMB Approval #: 0648-xxxx
Expiration Date:

That’s All!! If you would like to be entered into a sweepstakes to win a free
Vacation to the Florida Keys, fill out your name, address and phone number
below. All prizes will be awarded in October of 2007.
Name:
Address:
City:
State:			

Zip:		

Phone:

Prizes to be awarded are:
	
GRAND Prize
* Airfare for two from anywhere in the continental United States to the Florida Keys
* Rental car with unlimited miles for one week (seven days)
* Accommodations for two for one week (six nights)
* Two complimentary “activities” for two (i.e., diving trip, fishing charter, sunset sail,     
etc.)
* Complimentary dinner for two at local restaurant
	
FIRST Prize
* Accommodations for two for five days (four nights)
* Two complimentary “activities” for two (i.e., diving trip, fishing charter, sunset sail,     
etc.)
* Complimentary dinner for two at local restaurant
	
SECOND Prize
* Accommodations for two for four days (three nights)
* One complimentary “activity” for two (i.e., diving trip, fishing charter, sunset sail,     
etc.)
* Complimentary dinner for two at local restaurant
	
SECOND Prize
* Accommodations for two for three days (two nights)
* One complimentary “activity” for two (i.e., diving trip, fishing charter, sunset sail,     
etc.)
	
This is a cooperative research project of the Monroe County Tourist Development Council and the
National Oceanic and Atmospheric Administration. Public reporting burden for this collection of information
is estimated to average 20 minutes including time for reviewing instructions, searching existing data sources,
gathering and maintaining the data need, and completing and reviewing the collection of information. Send
comments regarding this burden estimate or any other aspect of this collection of information, including
suggestions for reducing this burden, to U.S. Department of Commerce, Clearance Officer, Office of Chief
Information Officer, Rm. 6625, 14th and Constitution Avenue NW, Washington, DC 20230. Notwithstanding
any other provisions of the law, no person is required to respond to, nor shall any person be subject to penalty
for failure to comply with, a collection of information subject to requirements of the Paperwork Reduction Act,
unless that collection of information displays a currently valid OMB Control Number.

OMB Approval #: 0648-xxxx
Expiration Date:
Substitution Version 2

THANK YOU!
for
participating in this
Recreation Survey

Dear Visitor,
	
During your recent trip to the Florida Keys you indicated that you
would be willing to complete this questionnaire. It is self-explanatory and
should not take long to complete. Please record your answers accurately
and legibly. Your answers represent many other people not included in this
survey effort so it is very important that you return your questionnaire.
	
Your answers are voluntary and confidential.  Your name will never
be released to anyone unless otherwise required by law. After the completion of the project all materials identifying you as an individual will be
destroyed.
	
When you complete the questionnaire, please reverse-fold it so that
our return address on the GREEN PAGE in the inside is folded to the outside. Please staple or tape to seal the questionnaire and mail it back to us.
No postage is needed. Your cooperation in this effort is greatly appreciated.
Sincerely,

Please note: It is very important that the same person who participated in
the on-site interview also complete this questionnaire.

1
There are many places to engage in snorkeling/SCUBA diving
activities. In the next several questions, we are attempting to
understand the reason you may choose to snorkel/SCUBA dive
on one reef versus another, or if necessary, choose to engage in
activities other than snorkeling/SCUBA diving in the Florida Keys.

When answering the following questions, please think about
a favorite or most common reef that you dive on in the Florida
Keys. If you do not have a favorite or most common reef that
you dive on in the Keys, please think about the last reef that you
dove on in the Florida Keys.
Read the choices and circle the letter that indicates your answer
for that question.
1.	
Please circle which reef you are thinking of when responding to the following questions. (Please circle only one
answer)
A	
B	
C	

Favorite reef to snorkel/dive on
Most common reef I snorkel/dive on
Most recent reef I snorkeled/dove on

2. Is this reef a:
A 	
B  	

Natural coral reef
Artificial reef

3. Are you able to recall the name of this reef? If so, please list
in below.
	

______________________ reef

4.	
Imagine that you discovered that you could not snorkel/
SCUBA dive at this reef (from question #1 above) during your
next planned snorkel/SCUBA dive trip. What would you do?
(Please circle only one answer)
A	
	
B 	
	
C 	
	
D 	
	

I would still snorkel/ SCUBA dive, but elsewhere in the Florida 	
Keys
I would still snorkel/ SCUBA dive, but at a location outside of 	
the Florida Keys
I would temporarily participate in a different 	activity in the 		
Florida Keys
I would temporarily participate in a different 	activity, but 		
outside the Florida Keys

5.	
Imagine that you discovered that you could not snorkel/
SCUBA dive at this reef (from question #1 above) for the next five
years. What would you do?
A	
	
B 	
	
C 	
	
D 	
	

I would still snorkel/ SCUBA dive, but elsewhere in the Florida 	
Keys
I would still snorkel/ SCUBA dive, but at a location outside of 	
the Florida Keys
I would permanently participate in a different activity in the 		
Florida Keys
I would permanently participate in a different activity, but 		
outside the Florida Keys

7.	
Imagine that you discovered during your next snorkel/
SCUBA dive trip that this reef (from question #1 above) was more
ecologically damaged (e.g., there wasn’t enough healthy coral or
fish) than normally find acceptable. What would you do?
A	
	
B	
	
C 	
	
D 	
	

I would make an exception and still snorkel/ SCUBA dive on 	
this reef
I would still snorkel/ SCUBA dive, but elsewhere in the Florida 	
Keys
I would temporarily participate in a different activity in the 		
Florida Keys
I would temporarily participate in a different activity, but outside 	
the Florida Keys

8.	
Imagine that you discovered during your next snorkel/
SCUBA dive trip that user groups with whom you experience
conflict are using this reef (from question #1 above). What would
you do?
A	
	
B	
	
C 	
	
D 	
	

I would make an exception and still snorkel/ SCUBA dive on 	
this reef
I would still snorkel/ SCUBA dive, but elsewhere in the Florida 	
Keys
I would temporarily participate in a different activity in the 		
Florida Keys
I would temporarily participate in a different activity, but outside 	
the Florida Keys

10.	
If you could not snorkel/SCUBA dive at this reef (from
question #1 above), how many other Florida Keys reefs do you
think can offer you a similar, but not quite as good, experience?
		
___________ number of other Florida Keys reefs
		

Don’t Know

11.	
Please rate how similar you think the snorkeling/SCUBA
diving experience is at your 	
best similar reef compared to
this reef (from question #1 above).
	

	

1	

2	

3	

4	

Better

I would make an exception and still snorkel/ SCUBA dive on 	
this reef
I would still snorkel/ SCUBA dive, but elsewhere in the Florida 	
Keys
I would temporarily participate in a different activity in the 		
Florida Keys
I would temporarily participate in a different activity, but outside 	
the Florida Keys

9.	
If you could not snorkel/SCUBA dive at this reef (from
question #1 above), how many other Florida Keys reefs do	
you think can offer you just as good an experience as your
favorite reefs?
	
___________ number of other Florida Keys reefs
		
		
Don’t Know

Equivalent

A	
	
B	
	
C 	
	
D 	
	

2

Not as good

6.	
Imagine that you discovered during your next snorkel/
SCUBA dive trip that this reef (from question #1 above) was more
crowded than you normally find acceptable. What would you
do?

5	

6	
		

7	

3

Not at all important

Somewhat important

Moderately important

Very important

Extremely important

12.	
There are many things that you might think about or
consider when deciding to substitute one reef for another when
snorkeling or SCUBA diving. Please indicate how important
each of the following factors is in terms of deciding whether or
not you would choose to snorkel/SCUBA dive at a substitute
reef.

a)	

The quality of other reefs............................................................

............................................. 1	

2	

3	

4	

5

b)	

The difficulty of the diving conditions on other reefs...................

............................................. 1	

2	

3	

4	

5

c)	

The distance to other reefs.........................................................

............................................. 1	

2	

3	

4	

5

d)	

My familiarity with various dive shops.........................................

............................................. 1	

2	

3	

4	

5

e)	

The adequacy of my boat to get to other reefs...........................

............................................. 1	

2	

3	

4	

5

f)	

The number of fish at other reefs...............................................

............................................. 1	

2	

3	

4	

5

g)	

The cost of fuel to get to other reefs...........................................

............................................. 1	

2	

3	

4	

5

h)	

The level of crowding at other reefs...........................................

............................................. 1	

2	

3	

4	

5

i)	

The amount of live coral at other reefs.......................................

............................................. 1	

2	

3	

4	

5

j)	

Area closures at desirable reef locations....................................

............................................. 1	

2	

3	

4	

5

k)	

The presence of other groups that I don’t like............................

............................................. 1	

2	

3	

4	

5

l)	

Other...........................................................................................	

............................................. 1	

2	

3	

4	

5

		

13.	
If you could not go snorkeling/SCUBA diving, either in
the Florida Keys or elsewhere, are there any other recreation
activities in the Florida Keys that would provide you with the
same satisfaction and enjoyment that you receive from going
snorkeling/SCUBA diving?
		

4

Yes --- If yes, please go to question # 14 below
No --- If no, please go to question # 15 below

Completely disagree

Disagree

Neutral

Agree

Completely agree

14.	
If you answered “yes” to question 13, please list up to
three specific activities that you consider to be substitutes for
snorkeling/SCUBA diving.
			
____________________ activity
		
			
____________________ activity

a)	

I don’t have enough leisure time....................................	

............................................. 1	

2	

3	

4	

5

b)	

The equipment is too expensive....................................	

............................................. 1	

2	

3	

4	

5

c)	

The cost of travel is too high..........................................	

............................................. 1	

2	

3	

4	

5

d)	

It is difficult to find snorkel/SCUBA diving partners........	

............................................. 1	

2	

3	

4	

5

e)	

Fuel prices for my boat are too high...............................	

............................................. 1	

2	

3	

4	

5

f)	

Snorkel/SCUBA diving areas are too crowded...............	

............................................. 1	

2	

3	

4	

5

g)	

Too many snorkel/SCUBA diving areas are off-limits	.....	

............................................. 1	

2	

3	

4	

5

h)	

Dive boats are too expensive	........................................	

............................................. 1	

2	

3	

4	

5

i)	

Other...............................................................................	

............................................. 1	

2	

3	

4	

5

			

____________________ activity

15.	
There are reasons why people cannot participate as
often as they would like in an activity they enjoy doing. Please
indicate the extent to which you agree or disagree with each of
the following statements as they relate to your ability to snorkel/
SCUBA dive in the Florida Keys as often as you would like.

Not at all important

Somewhat important

Moderately important

Very important

Extremely important

a)	

To develop my skills....................................................................

............................................. 1	

2	

3	

4	

5

b)	

To experience excitement...........................................................

............................................. 1	

2	

3	

4	

5

c)	

For family recreation...................................................................

............................................. 1	

2	

3	

4	

5

d)	

To be with friends........................................................................

............................................. 1	

2	

3	

4	

5

e)	

To be outdoors............................................................................

............................................. 1	

2	

3	

4	

5

f)	

To experience new and different things......................................

............................................. 1	

2	

3	

4	

5

g)	

For the experience of the dive....................................................

............................................. 1	

2	

3	

4	

5

h)	

To get away from the demands of other people..........................

............................................. 1	

2	

3	

4	

5

i)	

To get away from the regular routine...........................................

............................................. 1	

2	

3	

4	

5

j)	

To see diverse underwater life....................................................

............................................. 1	

2	

3	

4	

5

k)	

To teach underwater skills to other people..................................

............................................. 1	

2	

3	

4	

5

l)	

To obtain additional dive ratings..................................................

............................................. 1	

2	

3	

4	

5	

m)	

To experience natural surroundings............................................

............................................. 1	

2	

3	

4	

5

n)	

For solitude.................................................................................

............................................. 1	

2	

3	

4	

5

o)	

For relaxation..............................................................................

............................................. 1	

2	

3	

4	

5

p)	

For the challenge of the dive......................................................

............................................. 1	

2	

3	

4	

5

16.	
Below is a list of reasons why people snorkel/SCUBA dive
in the Florida Keys. Please circle the number that indicates how
important each item is to you as a reason for snorkel/SCUBA
diving in the Florida Keys.

5

6
There are many places to engage in fishing. In the next several
questions, we are attempting to understand the reason you may
choose to fish in one location versus another, or if necessary, engage
in an activity other than fishing in the Florida Keys.

When answering the following questions, please think about
a favorite or most common area that you fish in off the Florida
Keys. If you do not have a favorite or most common area that
you fish in off the Keys, please think about the last area that you
fished in off the Florida Keys.
17.	
Please indicate which reef you are thinking of when
responding to the following questions. (Please circle only one
answer)
A	
B	
C	

My favorite reef to fish at
The most common area I fish at
The most recent area I fished in

18. 	

Is this area:

A	
B	
C	
D	
E	
	

A flat
A natural coral reef
Hawk Channel
An artificial reef
Other (please list)_____________________

19.	
Are you able to recall the name of this area? If so, please
list it below.
	

______________________ area

20.	
Imagine that you discovered that you could not fish in this
area (from question #17 above) during your next planned fishing
trip. What would you do? (Please circle only one answer)
A	
B  	
C 	
	
D 	
	

I would still fish, but elsewhere in the Florida Keys
I would still fish, but at a location outside of the Florida Keys
I would temporarily participate in a different activity in the 		
Florida Keys
I would temporarily participate in a different activity, but outside 	
the Florida Keys

21.	
Imagine that you discovered that you could not fish in
this area (from question #17 above) for the next five years. What
would you do?
A	
B	
C 	
	
D 	
	

I would still fish, but elsewhere in the Florida Keys
I would still fish, but at a location outside of the Florida Keys
I would permanently participate in a different activity in the 		
Florida Keys
I would permanently participate in a different activity, but 		
outside the Florida Keys

22.	
Imagine that you discovered during your next fishing trip
that this area (from question #17 above) was more crowded than
you normally find acceptable. What would you do?
A  	
B  	
C	
	
D 	
	

I would make an exception and still fish in this area  
I would still fish, but elsewhere in the Florida Keys
I would temporarily participate in a different activity in the 		
Florida Keys
I would temporarily participate in a different activity, but outside 	
the Florida Keys

7

		
		
		

I would still fish in this area
I would still fish, but elsewhere in the Florida Keys
I would temporarily participate in a different activity in the 		
Florida Keys
I would temporarily participate in a different activity, but outside 	
the Florida Keys

25.	
If you could not fish in this area (from question #17
above), how many other areas in the Florida Keys do you think
can offer you an overall experience that is just as good?
	
___________ number of other areas in the Florida Keys
		
	
	
Don’t Know

	

Don’t Know

27.	
Please rate how similar you think the fishing experience is
at your best similar fishing area compared to this area.
	

24.	
Imagine that you discovered during your next fishing trip
that other user groups with whom you experience conflict are
using this area (from question #17 above). What would you do?
A  	
B  	
C 	
	
D 	
	

___________ number of other areas Florida Keys

	

1	

2	

3	

4	

Better

I would still fish in this area
I would still fish, but elsewhere in the Florida Keys
I would temporarily participate in a different activity in the 		
Florida Keys
I would temporarily participate in a different activity, but outside 	
the Florida Keys

Equivalent

A  	
B	
C 	
	
D 	
	

26.	
If you could not fish in this area (from question #17
above), how many other areas in the Florida Keys do you think
can offer you a similar, but not quite as good, overall experience?

Not as good

23.	
Imagine that you discovered during your next fishing trip
that this area (from question #17 above) was more ecologically
damaged (e.g., there was no longer enough good fish habitat)
than you normally find acceptable. What would you do?

5	

6	
		

7	

Not at all important

Somewhat important

Moderately important

Very important

Extremely important

8

a)	

The number of fish at other areas..............................................

............................................. 1	

2	

3	

4	

5

b)	

The difficulty of boating conditions..............................................

............................................. 1	

2	

3	

4	

5

c)	

The distance to other areas........................................................

............................................. 1	

2	

3	

4	

5

d)	

The charter boats and captains at other areas...........................

............................................. 1	

2	

3	

4	

5

e)	

The adequacy of my boat to get to other areas..........................

............................................. 1	

2	

3	

4	

5

f)	

The cost of fuel to get to other areas..........................................

............................................. 1	

2	

3	

4	

5

g)	

The level of crowding at other areas...........................................

............................................. 1	

2	

3	

4	

5

h)	

Area closures at desirable locations...........................................

............................................. 1	

2	

3	

4	

5

i)	

The presence of other groups that I don’t like............................

............................................. 1	

2	

3	

4	

5

j)	

Other...........................................................................................

............................................. 1	

2	

3	

4	

5

28.	
There are many things that you might think about or
consider when deciding to substitute one fishing area for
another. Please indicate how important each of the following
factors is in terms of deciding whether or not you would choose
to fish in a substitute area.

29.	
If you could not go fishing, either in the Florida Keys or
elsewhere, are there any other recreation activities in the Florida
Keys that would provide you with the same satisfaction and
enjoyment that you receive from going fishing?
			
		
Yes --- If yes, please go to question # 30 below
No --- If no, please go to question # 31 below

9
30.	
If you answered “yes” to question D29, please list up to
three specific activities that you consider to be substitutes for
fishing in the Florida Keys.
		
		
		

____________________ activity

		

____________________ activity

Completely agree

I don’t have enough leisure time.................................................

............................................. 1	

2	

3	

4	

5

b)	

The equipment is too expensive.................................................

............................................. 1	

2	

3	

4	

5

c)	

The cost of travel is too high.......................................................

............................................. 1	

2	

3	

4	

5

d)	

It is difficult to find fishing partners..............................................

............................................. 1	

2	

3	

4	

5

e)	

Fuel prices for my boat are too high...........................................

............................................. 1	

2	

3	

4	

5

f)	

Fishing areas are too crowded....................................................

............................................. 1	

2	

3	

4	

5

g)	

Too many fishing areas are off-limits...........................................

............................................. 1	

2	

3	

4	

5

h)	

Fishing charters are too expensive.............................................

............................................. 1	

2	

3	

4	

5

i)	

Other............................................................................................

............................................. 1	

2	

3	

4	

5

Neutral

a)	

Disagree

Agree

31.	
There are reasons why people cannot participate as
often as they would like in an activity they enjoy doing. Please
indicate the extent to which you agree or disagree with each of
the following statements as they relate to your ability to fish in
the Florida Keys as often as you would like.

Completely disagree

____________________ activity

Not at all important

Somewhat important

Moderately important

Very important

Extremely important

To develop my skills...................................................................

............................................. 1	

2	

3	

4	

5

To experience excitement...........................................................

............................................. 1	

2	

3	

4	

5

For family recreation...................................................................

............................................. 1	

2	

3	

4	

5

To be with friends........................................................................

............................................. 1	

2	

3	

4	

5

To be outdoors............................................................................

............................................. 1	

2	

3	

4	

5

To experience new and different things......................................

............................................. 1	

2	

3	

4	

5

For the experience of the catch..................................................

............................................. 1	

2	

3	

4	

5

To get away from the demands of other people..........................

............................................. 1	

2	

3	

4	

5

To get away from the regular routine..........................................

............................................. 1	

2	

3	

4	

5

To catch a trophy fish..................................................................

............................................. 1	

2	

3	

4	

5

For the sport of fishing, not to obtain food to eat........................

............................................. 1	

2	

3	

4	

5

For the fun of catching fish.........................................................

............................................. 1	

2	

3	

4	

5	

To experience natural surroundings...........................................

............................................. 1	

2	

3	

4	

5

For solitude.................................................................................

............................................. 1	

2	

3	

4	

5

For relaxation..............................................................................

............................................. 1	

2	

3	

4	

5

For the challenge of the catch....................................................

............................................. 1	

2	

3	

4	

5

To obtain fish for eating, not for sport.........................................

............................................. 1	

2	

3	

4	

5

32.	
Below is a list of reasons why people saltwater fish in
the Florida Keys. Please circle the number that indicates how
important each item is to you as a reason for saltwater fishing in
the Florida Keys.
a)	
	
b)	
	
c)	
	
d)	
	
e)	
	
f)	
.	
g)	
	
h)	
	
i)	
	
j)	
	
k)	
	
l)	
	
m)	
	
n)	
	
o)	
	
p)	
	
q)	

10

11
Management Alternatives
Snorkeler / SCUBA diver
If not a snorkeler / SCUBA diver in the Florida Keys, but do recreational
fishing, GO to page 16.

Example
If you were planning a snorkel / SCUBA dive trip to the Florida Keys,
which trip would you prefer: Trip A, Trip B, or neither?

ATTRIBUTE

If not a snorkeler / SCUBA diver or recreational fisher in the Florida
Keys, GO to last page.

Trip A

Trip B

Number of
15% fewer
Snorkelers / Divers snorkelers / divers

30% fewer
snorkelers / divers

Site Settings

Mix of coral and
algae cover

High live coral
cover

Restrictions

25% of area closed

Number of Fish

40% more fish

75 % of area
closed
No increase in
numbers of fish

There is an example to assist you. Please note the following
definitions before reviewing the example.   

Size of Fish

•	
	
•	
•	
	
•	
	
•	
•	
	
•	
•	
	
	

Species

40% more larger
fish
No change in
species numbers

20 % more larger
fish
Fewer species

Enforcement

Two additional
patrols

No additional
patrols

Travel Cost / Day

Your current total
cost per day

10% more than
your current total
cost per day

Please think about a recreational snorkeling / SCUBA diving
experience on a reef in the Florida Keys when answering the
questions on the following pages. You will be offered eight (8) choices
of two diving trips. Each choice has different features for you to
evaluate. Please read each choice carefully. Although they may look
similar, trips in each question differ in at least one way.

Number of Snorkelers / Divers - the number of snorkelers / 	
divers on a reef at any one time
Restrictions- percent area of reef open to use
Enforcement- the number of law enforcement patrols you 		
observe per trip
Number of Fish Species- the amount of different kinds of fish 	
species observed on the reef
Site Settings- the amount of live coral and/or algae on the reef
Number of Fish- the overall amount of fish observed on the 	
reef
Size of Fish- the size of fish observed on the reef
Travel cost / day – Travel cost that a snorkeler / diver spends 	
for a diving trip per day
(including gas and other trip expenses)

Which trip do you prefer? (check only one box below)

	

Trip A		

X Trip B 		

I would not take either trip

12
33. If you were planning a snorkel / SCUBA dive trip to the Florida
Keys, which trip would you prefer: Trip A, Trip B, or neither?

34. If you were planning a snorkel / SCUBA dive trip to the Florida
Keys, which trip would you prefer: Trip A, Trip B, or neither?

ATTRIBUTE

Trip A

Trip B

ATTRIBUTE

Trip A

Number of
Snorkelers /
Divers

15% fewer
snorkelers / divers

30% fewer
snorkelers / divers

Number of
Snorkelers /
Divers

30% fewer
15% fewer
snorkelers / divers snorkelers / divers

Site Settings

High live coral
cover

Mix of coral and
algae cover

Site Settings

High algae cover

Mix of coral and
algae cover

Restrictions

75% of area
closed

75% of area closed

Restrictions

50% of area
closed

25% of area closed

Number of Fish

No increase in
numbers of fish

60% more fish

Number of Fish

40% more fish

20% more fish

Size of Fish

20% more larger
fish

20% more larger fish

Size of Fish

40% more larger
fish

No increase in larger
fish

Species

Fewer species

Many species

Species

No change in
species numbers

No change in
species numbers

Enforcement

One additional
patrol

Two additional
patrols

Enforcement

One additional
patrol

One additional patrol

10% more than your
current total cost per
day

Travel Cost / Day

Your current total
cost per day

10% more than your
current total cost per
day

Travel Cost / Day Your current total
cost per day

Trip B

Which trip do you prefer? (check only one box below)

Which trip do you prefer? (check only one box below)

	

	

Trip A		

Trip B 	

I would not take either trip

Trip A		

Trip B 	

I would not take either trip

13
35. If you were planning a snorkel / SCUBA dive trip to the Florida
Keys, which trip would you prefer: Trip A, Trip B, or neither?

ATTRIBUTE

Trip A

Trip B

ATTRIBUTE

Trip A

Trip B

Number of
Snorkelers /
Divers
Site Settings

15% fewer
snorkelers / divers

15% fewer
snorkelers / divers

15% fewer
snorkelers / divers

High algae cover

Mix of coral and
algae cover

Number of
Snorkelers /
Divers
Site Settings

The usual number
of other snorkelers /
divers at the site
High algae cover

Restrictions

25% of area closed

No area closed

Restrictions

50% of area closed 25% of area closed

Number of Fish

40% more fish

No increase in
numbers of fish

Number of Fish

No increase in
numbers of fish

No increase in numbers of fish

Size of Fish

20% more larger fish 40% more larger
fish

Size of Fish

60% more larger
fish

60% more larger
fish

Species

Fewer species

Fewer species

Species

No change in
species numbers

Fewer species

Enforcement

Two additional
patrols

No additional
patrols

Enforcement

No additional
Patrols

Two additional patrols

Travel Cost / Day

10% more than your 10% less than your
current total cost per current total cost
day
per day

Travel Cost / Day

10% more than
your current total
cost per day

10% more than your
current total cost
per day

Which trip do you prefer? (check only one box below)

	

36. If you were planning a snorkel / SCUBA dive trip to the Florida
Keys, which trip would you prefer: Trip A, Trip B, or neither?

Trip A		

Trip B 	

I would not take either trip

Mix of coral and
algae cover

Which trip do you prefer? (check only one box below)

	

Trip A		

Trip B 	

I would not take either trip

14
37. If you were planning a snorkel / SCUBA dive trip to the Florida
Keys, which trip would you prefer: Trip A, Trip B, or neither?

ATTRIBUTE

Trip A

Trip B

ATTRIBUTE

Trip A

Trip B

Number of
Snorkelers /
Divers
Site Settings

15% fewer
snorkelers /
divers
High live coral
cover

30% fewer snorkelers
/ divers
High algae cover

Number of
Snorkelers /
Divers
Site Settings

The usual number
of other snorkelers /
divers at the site
High algae cover

The usual number
of other snorkelers
/ divers at the site
High live coral
cover

Restrictions

No area closed

50% of area closed

Restrictions

50% of area closed

75% of area
closed

Number of Fish

20% more fish

40% more fish

Number of Fish

20% more fish

40% more fish

Size of Fish

40% more larger 40% more larger fish
fish

Size of Fish

60% more larger fish

20% more larger
fish

Species

No change in
Fewer species
species numbers

Species

Fewer species

No change in
species numbers

Enforcement

No additional
Patrols

Enforcement

One additional patrol

No additional
Patrols

Travel Cost / Day

Your current total Your current total cost
cost per day
per day

Travel Cost / Day

10% less than your
current total cost per
day

10% less than
your current total
cost per day

No additional Patrols

Which trip do you prefer? (check only one box below)

	

38. If you were planning a snorkel / SCUBA dive trip to the Florida
Keys, which trip would you prefer: Trip A, Trip B, or neither?

Trip A		

Trip B 	

I would not take either trip

Which trip do you prefer? (check only one box below)

	
	

Trip A		

Trip B 	

I would not take either trip

15
39. If you were planning a snorkel / SCUBA dive trip to the Florida
Keys, which trip would you prefer: Trip A, Trip B, or neither?

ATTRIBUTE

Trip A

Trip B

30% fewer
The usual number of
snorkelers / divers other snorkelers / divers at the site

Number of
Snorkelers /
Divers

30% fewer snorkelers
/ divers

Site Settings

High live coral
cover

High live coral cover

Site Settings

Restrictions

25% of area
closed

25% of area closed

Restrictions

The usual
number of other
snorkelers /
divers at the site
Mix of coral and
algae cover
75% of area
closed

Number of Fish

60% more fish

60% more fish

Number of Fish

60% more fish

40% more fish

Size of Fish

20% more larger
fish

No increase in larger
fish

Size of Fish

No increase in
larger fish

No increase in larger
fish

Species

Many species

Fewer species

Species

Many species

No change in species
numbers

Enforcement

No additional
patrols

One additional patrol

Enforcement

One additional
patrol

Two additional patrols

Travel Cost / Day

10% less than
your current total
cost per day

10% less than your
current total cost per
day

Travel Cost / Day

10% more than
your current total
cost per day

10% less than your
current total cost per
day

ATTRIBUTE

Trip A

Number of
Snorkelers /
Divers

Trip B

Which trip do you prefer? (check only one box below)

	

40. If you were planning a snorkel / SCUBA dive trip to the Florida
Keys, which trip would you prefer: Trip A, Trip B, or neither?

Trip A		

Trip B 	

I would not take either trip

Mix of coral and
algae cover
No area closed

Which trip do you prefer? (check only one box below)

	

Trip A		

Trip B 	

I would not take either trip

16
Recreational Fisher
If not a Recreational fisher in the Florida Keys, GO to last page.

Example
Suppose that you could choose from the recreational fishing
opportunities described below. Which of these fishing trips would you
prefer?

Please think about a recreational fishing experience in the Florida
Keys when answering the questions on the following pages. You
will be offered eight (8) choices of two fishing trips.  Each choice
has different features for you to evaluate. Please read each choice
carefully. Although they may look similar, trips in each question differ
in at least one way.
There is an example to assist you. Please note the following
definitions before reviewing the example.   
•	
	
•	
	
•	
	
•	
	
•	
•	
•	
	

Number of Recreational Fishing Boats- the number of 		
recreational fishing boats near you at any one time
Number of Non-fishing boats- the number of non-fishing boats 	
near you at any one time
Restrictions- the number of reefs closed to fishing per zone 	
(upper Keys, middle Keys, lower Keys)
Number of Fish Species- the amount of different kinds of fish 	
species caught in a trip
Number of Fish- the overall amount of fish caught on a trip
Size of Fish- the number of legal sized fish caught on a trip
Travel cost / day – Travel cost that an angler spends for a 		
fishing trip per day  (including gas and other trip expenses)

ATTRIBUTE

Trip A

Trip B

Number of
Recreational
Fishing Boats

30% fewer boats

The usual number
of other boats near
the location

Number of
Non-fishing Boats

The usual number 30% fewer boats
of other boats
near the location

Restrictions

25% of area
closed

25% of area closed

Number of Species No change in
species numbers

Fewer species fish
caught

Number of fish

10% more fish
caught

30% more fish
caught

Size of Fish

60% more
keepers

20% more keepers

Travel Cost / Day

10% more than
your current total
cost per day

10% less than your
current total cost
per day

Which trip do you prefer? (check only one box below)

	

Trip A		

X Trip B 	

I would not take either trip

17
41.  Suppose that you could choose from the recreational fishing
opportunities described below. Which of these fishing trips would you
prefer?

ATTRIBUTE

Trip A

Trip B

The usual number The usual number
of other boats near of other boats
the location
near the location

Number of
Recreational
Fishing Boats

15% fewer boats

Number of
Non-fishing Boats

30% fewer boats

Number of
Non-fishing Boats

The usual
number of other
boats near the
location
15% fewer boats

Restrictions

75% of area closed 25% of area
closed
No change in
No change in
species numbers
species numbers

No area closed

50% of area closed

ATTRIBUTE

Trip A

Number of
Recreational
Fishing Boats

Number of Species

Number of fish
Size of Fish
Travel Cost / Day

Trip B

The usual number
of other boats
near the location

Trip A		

Restrictions

Trip B 	

I would not take either trip

The usual number
of other boats near
the location

Number of Species More species fish More species fish
caught
caught

No increase in
20% more fish
numbers of fish
caught
caught
40% more keepers No increase in the
number of caught
kept
10% more than
10% less than
your current total
your current total
cost per day
cost per day

Which trip do you prefer? (check only one box below)

	

42.  Suppose that you could choose from the recreational fishing
opportunities described below. Which of these fishing trips would you
prefer?

Number of fish

30% more fish
caught

10% more fish
caught

Size of Fish

20% more
keepers

60% more keepers

Travel Cost / Day

10% more than
your current total
cost per day

10% less than your
current total cost
per day

Which trip do you prefer? (check only one box below)

	

Trip A		

Trip B 	

I would not take either trip	 	

18
43. Suppose that you could choose from the recreational fishing
opportunities described below. Which of these fishing trips would you
prefer?

ATTRIBUTE

Trip A

Number of
Recreational
Fishing Boats
Number of
Non-fishing Boats

15% fewer boats 30% fewer boats

Restrictions

25% of area
closed

44.  Suppose that you could choose from the recreational fishing
opportunities described below. Which of these fishing trips would you
prefer?

Trip B

30% fewer boats 15% fewer boats
No area closed

Trip A

Trip B

Number of
Recreational
Fishing Boats
Number of
Non-fishing Boats

30% fewer boats

15% fewer boats

15% fewer boats

30% fewer boats

Restrictions

No area closed

No area closed

Number of Species Fewer species
fish caught fish
caught

Number of Species No change in
More species fish
species numbers caught

No change in
species numbers

Number of fish

20% more fish
caught

20% more fish
caught

Number of fish

10% more fish
caught

20% more fish
caught

Size of Fish

No increase in
the number of
caught kept

60% more keepers

Size of Fish

40% more
keepers

60% more keepers

Travel Cost / Day

10% less than
Your current total
your current total cost per day
cost per day

Travel Cost / Day

10% less than
your current total
cost per day

10% more than your
current total cost per
day

Which trip do you prefer? (check only one box below)

	

ATTRIBUTE

Trip A		

Trip B 	

I would not take either trip

Which trip do you prefer? (check only one box below)

	

Trip A		

Trip B 	

I would not take either trip	 	

19
45. Suppose that you could choose from the recreational fishing
opportunities described below. Which of these fishing trips would you
prefer?

46. Suppose that you could choose from the recreational fishing
opportunities described below. Which of these fishing trips would you
prefer?

ATTRIBUTE

Trip A

Trip B

ATTRIBUTE

Trip A

Trip B

Number of
Recreational
Fishing Boats
Number of
Non-fishing Boats

30% fewer boats

30% fewer boats

Number of
Recreational
Fishing Boats

The usual number of
other boats near the
location

30% fewer boats

The usual number of
other boats near the
location

Number of
Non-fishing Boats

The usual
number of other
boats near the
location
15% fewer boats

Restrictions

50% of area
closed

50% of area closed

Restrictions

25% of area
closed

75% of area closed

Number of Species More species fish Fewer species fish
caught
caught fish caught
Number of fish

30% more fish
caught

Size of Fish

No increase in
the number of
caught kept

Travel Cost / Day

10% less than
your current total
cost per day

Trip A		

Trip B 	

Number of Species Fewer species
fish caught

Fewer species fish
caught
No increase in
numbers of fish
caught
40% more keepers

No increase in
numbers of fish
caught
20% more keepers

Number of fish

20% more fish
caught

Size of Fish

No increase in
the number of
caught kept

10% more than your
current total cost per
day

Travel Cost / Day

Your current total 10% less than your
cost per day
current total cost per
day

Which trip do you prefer? (check only one box below)

	

30% fewer boats

I would not take either trip

Which trip do you prefer? (check only one box below)

	

Trip A		

Trip B 	

I would not take either trip	 	

20
47. Suppose that you could choose from the recreational fishing
opportunities described below. Which of these fishing trips would you
prefer?

ATTRIBUTE

Trip A

Trip B

ATTRIBUTE

Trip A

Trip B

Number of
Recreational
Fishing Boats

15% fewer boats

The usual number
of other boats near
the location

Number of
Recreational
Fishing Boats

30% fewer boats

30% fewer boats

Number of
Non-fishing Boats

The usual number
of other boats near
the location

15% fewer boats

Number of
Non-fishing Boats

15% fewer boats

15% fewer boats

Restrictions

25% of area closed 25% of area closed

Restrictions

50% of area closed 75% of area
closed

Number of Species Fewer species fish
caught
Number of fish
Size of Fish

Travel Cost / Day

10% more fish
caught

10% more fish
caught

60% more keepers

No increase in the
number of caught
kept

Your current total
cost per day

Trip A		

Trip B 	

Number of Species More species fish
caught

No change in
species numbers

I would not take either trip

Fewer species fish
caught

Number of fish

No increase in
numbers of fish
caught

30% more fish
caught

Size of Fish

60% more keepers

40% more keepers

Travel Cost / Day

10% less than your 10% more than
current total cost
your current total
per day
cost per day

Your current total
cost per day

Which trip do you prefer? (check only one box below)

	

48. Suppose that you could choose from the recreational fishing
opportunities described below. Which of these fishing trips would you
prefer?

Which trip do you prefer? (check only one box below)

	

Trip A		

Trip B 	

I would not take either trip	 	

OMB Approval #: 0648-0000
Expiration Date:

That’s All!! If you would like to be entered into a sweepstakes to win a free
Vacation to the Florida Keys, fill out your name, address and phone number
below. All prizes will be awarded in October of 2007.
Name:
Address:
City:
State:			

Zip:		

Phone:

Prizes to be awarded are:
	
GRAND Prize
* Airfare for two from anywhere in the continental United States to the Florida Keys
* Rental car with unlimited miles for one week (seven days)
* Accommodations for two for one week (six nights)
* Two complimentary “activities” for two (i.e., diving trip, fishing charter, sunset sail,     
etc.)
* Complimentary dinner for two at local restaurant
	
FIRST Prize
* Accommodations for two for five days (four nights)
* Two complimentary “activities” for two (i.e., diving trip, fishing charter, sunset sail,     
etc.)
* Complimentary dinner for two at local restaurant
	
SECOND Prize
* Accommodations for two for four days (three nights)
* One complimentary “activity” for two (i.e., diving trip, fishing charter, sunset sail,     
etc.)
* Complimentary dinner for two at local restaurant
	
SECOND Prize
* Accommodations for two for three days (two nights)
* One complimentary “activity” for two (i.e., diving trip, fishing charter, sunset sail,     
etc.)
	
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